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Perceptions of gambling marketing among young adult gamblers in Ireland
Morgan, A. J. Alexandrou, G. Wilkinson, D.
Morgan, A. J.
Alexandrou, G.
Wilkinson, D.
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Citation
Moodie C, Morgan AJ, Alexandrou G, Wilkinson D, 'Perceptions of gambling marketing among young adult gamblers in Ireland', [report] Dublin: Institute for Public Health, 2024
Abstract
Description
New research published by the Institute of Public Health (IPH) has found that young adult gamblers in Ireland report high exposure to gambling marketing and support stronger marketing-related regulations and messaging about the potential harms of gambling. The study undertaken by the Institute for Social Marketing and Health at the University of Stirling asked 16 young adults aged between 18 and 34 years about their exposure to gambling ads, voluntary restrictions and possible regulations, and their perceptions of messaging on gambling marketing. The group included 8 low-risk and 8 high-risk gamblers. In a new report, 'Perceptions of gambling marketing among young adult gamblers in Ireland', young adult gamblers reported 'high' and frequent (often daily) exposure to gambling marketing and ads across a range of platforms but most commonly through television and social media, with several participants stating this was ‘unwelcome’ and some describing exposure as 'inescapable'.
Date
2024-07-01
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Publisher
Institute of Public Health